Privacy policy and cookie policy

We are the data controller for the information you share with us.

You are always welcome to contact us:

Plum Safety ApS
Mandelalleen 1
5610 Assens
Denmark
VAT: DK41057653
E-mail: bwb@plum.eu

When you use our contact form or communicate with us, we may process the following information:

• Name
• Company name
• E-mail

so that we can respond to your inquiry. We also process contact information for employees of customers, suppliers, and business partners as part of our B2B relationships.

We also use cookies on the website for operation, statistics, and marketing – you can always see the full overview in our cookie policy.

We use your information to communicate effectively with you, improve our services, and ensure a good user experience. When you contact us, the processing is based on our legitimate interest in responding to your inquiry. If you subscribe to our newsletter, this is based solely on your consent. Cookies are only used after your active consent, unless they are technically necessary.

The legal basis for processing is:

• GDPR art. 6(1)(f) (legitimate interest), where our legitimate interest is to respond to inquiries, manage business relationships, and run our company professionally.
• GDPR art. 6(1)(a) (consent) for sending newsletters and using non-essential cookies.
  
  

To operate our website and communicate professionally, we use recognized partners such as:

• Klaviyo
• Google
• LinkedIn
• CookieInformation

These providers process data on our behalf. Some are located outside the EU, for example in the USA, and in such cases we use approved transfer mechanisms such as the EU Standard Contractual Clauses or the Data Privacy Framework.

We only keep your information for as long as necessary. Contact details from inquiries are generally deleted after 12 months. B2B contact information is retained for the duration of the business relationship and deleted within a reasonable period thereafter. For newsletters, we store your information as long as you are an active subscriber and for up to 12 months after unsubscribing to document consent. Cookies are stored according to the cookie declaration. Information is deleted or anonymised when the purpose for storage no longer exists.

You have several rights that ensure you always maintain control over your information. You have the right to access the information we hold about you, and you may request correction, restriction, deletion, or data portability. Where processing is based on our legitimate interest, you have the right to object. If you have given consent – e.g., for newsletters – you may withdraw it at any time.

To exercise your rights, write to us at bwb@plum.eu. We will respond within one month, as required by applicable law.

We protect your information through technical and organizational measures. We use access control, firewalls, antivirus software, and regular updates. Regular backups of our Azure environment are performed to ensure data availability and resilience. Our IT group is certified according to the ISO 27001/27002 standards. Access rights and roles are managed via Microsoft 365 through SSO to ensure that only relevant employees have access to information.

We update this privacy policy when our processing activities change or when legislation requires it. In the case of significant changes, we will seek to notify affected individuals where we hold their contact details. We recommend visiting this page regularly to stay informed.

We use cookies for operation, statistics, and marketing. The full cookie policy, including an overview of all cookies, their purpose, and storage periods, can be found via the cookie banner or on our dedicated cookie policy section below.

If you are dissatisfied with our processing of your personal data, you have the right to file a complaint with:

Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby
datatilsynet.dk