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Vision and Values

Our vision

We want to be the leading company within manufacturing and marketing of first aid products.

It is our vision to pursue the aim of ”solutions contributing to a safe and sound work environment”, coupled with the aim of creating products:

  • Complying with the need for safe and effective first aid measures
  • Complying with quality requirements

We bring our vision to life by delivering high quality solutions that prioritize user safety and convenience, while building trust and reliability among our customers and dealers worldwide.

We want to produce comfort-creating first aid solutions for workplaces.

We want to be among the top performers in ensuring a sound and safe work life for other people.

Our company name and logo must be recognised and associated with the values of high safety, quality, innovation and dependability.


Our values

Our core values are development, accountability, openness and honesty, which are reflected in all of our activities. We are striving to meet our values in everything that we do.

Development

We are developing ourselves and each other, professionally, personally and commercially. No development takes places without innovation, happy employees and growth.

Accountability

We are accountable relative to each other and our surroundings. We show others respect and work in teams with a view to creating quality products while being environmentally friendly and safety-driven.

Openness

We are open towards and meet other people with respect. We are seeking and sharing information and actively and curiously listening to our surroundings and each other.

Honesty

We are honest and direct. We deal appropriately with confidential matters, provide feedback and proactively seek dialogue and collaboration.